Wednesday, March 05, 2008

Papa's Got A Brand New LV Bag

The very deceased-looking yet not quite decrepit Rolling Stone guitarist Keith Richards has been tapped as the face of the new advertising campaign for Louis Vuitton's Spring/Summer collection. I can't think of any two things that seem more mismatched than Keith Richards and Louis Vuitton but ... here you have it:

ROLLING Stones guitarist and rock-and-roll bad boy Keith Richards is to become the new public face of Louis Vuitton, the French luxury fashion house said today. For his first-ever ad campaign, the 64-year-old Richards - who has a rocky history of drug use - is seen cradling his guitar on a hotel-room bed, the light partly obscured by skull-print black drapes. "Some journeys cannot be put into words. New York. 3am. Blues in C," runs the slogan of the ad, shot by US photographer Annie Leibovitz and due to appear in magazines next month. Richards plans to donate the fee for the ad to the Climate Project, launched by Nobel-winning former US vice-president Al Gore and backed by Louis Vuitton.

Scarlett Johansson + Louis Vuitton = makes sense ... this new pairing doesn't really ... but it does seem like LV is thinking outside of the box with their advertising (I didn't understand the pairing with Mikhail Gorbachev in last season's campaign either). Kudos to Keith for donating his fee (which I'm sure is a lot of money) to the Climate Project, tho! He prolly saw this as an easy way to make a lot of money for a cause that he believes in. I doubt that he spent more than a couple hours on a single day posing for this ad campaign -- despite the fact that the glamour really comes thru in this pic. [Source]