Friday, April 11, 2008
Sarah Marshall Sucks
Photo credit: Splash News
Forgetting Sarah Marshall is the latest film from comic genius Judd Apatow (The 40-Year Old Virgin, Knocked Up) which tells the harrowing tale of breaking-up and finding one's new love ... but in a vulgar and totally inappropriate way. I'm not sure I would've even paid attention to this movie if it weren't for the amazing ad campaign that has been going on for the movie. No doubt many of you have seen the billboards, bus signs, posters and web ads (including right here on Pink is the new Blog) that read I Hate You, Sarah Marshall, You Look Fat In Those Jeans, Sarah Marshall, My Mom Always Hated You, Sarah Marshall, etc. The ad folks for this movie launched a preemptive strike of advertising that teased for the movie weeks before we know what the hell was going on. Genius. I am absolutely more willing to see this movie based on the ad campaign. The fact that Forgetting Sarah Marshall was made by Judd Apatow is even more of a draw. I guess we'll see if the movie is worth checking out ... I've been impressed with Apatow's movies thus far (Superbad, notwithstanding) ... I'll have to see if this one holds up the funny tradition. [Source]
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