Wednesday, May 28, 2008

The Calcium Crusader

Batman is the latest celeb to jump on board the Got Milk? bandwagon and is featured in their newest ad campaign. Why Batman is drinking milk while he's wearing his rubber suit is beyond me but here is the ad complete with milk'stache:

Click above to see larger size image

This from the accompanying press release:

Billionaire by day, Caped Crusader by night; living a dual life is no easy task. Along with exercise and eating right, Batman knows drinking milk helps him refuel and stay in top shape after a night spent defeating Gotham City's most evil villains. Wearing the famous milk 'stache for a second time, Batman from The Dark Knight is the latest hero to support the "Body by Milk" campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy. Batman's ad copy reads: "Others reload. Batman refuels. Research suggests that milk's unique mix of nutrients can help athletes recover after exercise. And its protein can help build muscle. So train hard and drink lowfat or fat free milk, because the Batmobile isn't the only thing that needs to refuel." The ad launches on June 1. The Body by Milk Campaign and DC Comics wants to give one lucky person a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Head to and enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero’s comic book. One grand prize winner will have his or her likeness drawn into a Batman comic. Fifteen additional fans will win a special Batman prize from Mattel™. Check out Batman's new Body By Milk ad, watch The Dark Knight trailers, grab the new Body by Milk "widget," and enjoy other cool content like exclusive behind-the-scenes videos from Milk Mustache celebrity ad shoots at! The Dark Knight hits theaters nationwide beginning July 18.

The Body by Milk site has a microsite devoted to Batman and The Dark Knight movie due out this July. Click HERE to enter the comic book contest or to watch TDK movie trailer and/or to download wallpapers, icons and widgets devoted to Batman and his milk'stache. [Source]