Wednesday, May 21, 2008

Indiana Jones Comes To Harlem

Harrison Ford (along with his ladyfriend Calista Flockhart), Shia LaBeouf, Karen Allen, Ashanti and others were on hand for the BET co-sponsored NYC premiere of Indiana Jones and the Kingdom of the Crystal Skull which was held at the AMC Magic Johnson Harlem 9 yesterday afternoon ... here are a few pics:

Photo credit: Wireimage

You know, I've been noticing that a lot of folks have been courting BET lately when, in years past, they never did before. BET and especially their show 106 & Park is now as important to promoting movies and albums as MTV's TRL is. It always made sense that Mariah Carey would make promo appearances on BET (after all, she has a huge R&B audience) but for the first time ever, Madonna paid a visit to 106 & Park to promote the release of her new album Hard Candy ... and now Indiana Jones is courting the BET market as well. I love it! It appears that the BET audience is no longer being ignored and is just as important as MTV or any other entertainment network or show is. The youth market is a very important market to tap into ... at last Hollywood is finally realizing that networks like MTV aren't the only ones with a lock on that market. [Source]