The Hills star's clothes will appear in nationwide Anchor Blue stores starting this April. Montag's line includes dresses, tops, jeans, bags and jewelry all priced under $60. "Lauren's line is not necessarily something I would wear - she's trying a high-fashion thing, but it's a little overpriced," Montag tells Us. "Mine is fun and flirty for the everyday woman. Most people can't afford $200 for one dress. Throw on flats or heels, you're ready to go! When we were in school, I was the designer, and she was in, like, product development," Montag tells Us of former best friend Conrad. Montag is confident her frocks have the competitive edge over former roommate Conrad. The Lauren Conrad Collection hit stores last month. She has yet to publicly critique former best friend Montag's threads. [Lauren Conrad] had her first ever-fashion show in L.A. Tuesday night. There to cheer her on? Ex Brody Jenner and former foe Kristen Cavallari ... Of her runway show in L.A., Conrad tells Us: "The theme is Paris. I designed the whole line after I went there. I've been working so hard, but it's so exciting," [says Conrad].
OMG OMG OMG ... I *LOVE* this! It is so deliciously eeeeevil to not only take on LC on the fashion designing front but to make the announcement just MOMENTS after LC held her first fashion show. I'm at a loss ... this Heidi clothing thing is so well played ... the only thing better would've been if Heidi threw a surprise fashion show on the same night as LC's right across the street! Perfect timing for this announcement? Hellz yeah! The gauntlet has been thrown ... who will emerge as the Queen of the Runway? And, since we're keeping score, if you consider that Heidi has already launched her music career (albeit to questionable results) before launching this design career ... well, it would seem that she is one step ahead of LC in the fame game. [Source]
UPDATE: Er, apparently Whitney Port is the third person from The Hills to launch a clothing line. Now, I love me some Whitney but all these clothing lines are getting a bit out of hand. How long until Audrina Partridge announces her own line of leggings ... oh wait, Lindsay Lohan already beat her to that one ... Life & Style magazine reports that L. Lo is launching her own line of leggings. She was quoted by the mag as saying, "I'm doing my own leggings line! But it's a secret. It will be a while before it comes out, but I'm going to do it. I love leggings. They'll have designs. Some of them will have prints and some will have patterns." That's it, TOO MANY CLOTHING LINES!