Tuesday, April 22, 2008

Ultimo Money, Mo' Money, Mo' Money

Spice Girl and almost Dancing with the Stars champ Melanie Brown who was recently announced as the new spokesmodel for the Ultimo underwear line, has just unleashed the first promo photos for the lingerie line. Altho Mel looks a bit awkward in these photos (I'm not sure exactly what is is about the pics that seem ... off ... I think it's the poses), it's great that she managed to secure such a lucrative endorsement deal especially since the Spice Girls cash cow has been put out to pasture. Here are a few of Mel B.'s photos:

Spice Girl Mel B has been unleashed as the new face of Ultimo lingerie and if these shots are anything to judge by she's in better shape than ever. Posing in a daring photoshoot above the LA skyline, the 32-year-old sparkles dressed in nothing but the company's latest line of racy two-pieces and stilettos in some of the shots. The singer follows in the footsteps of supermodels Helena Christensen, Rachel Hunter and Penny Lancaster but thanks to the Spice Girls' grueling reunion tour Mel looks just as good as her catwalk-strutting predecessors. Her honed physique and glowing reputation stateside are reportedly the reasons behind the brand's decision to hire her. When the new appointment was leaked to The Sun earlier this month, a source from the company said: "We were blown away by the great shape she is in and desperate to land her. Mel B has never been bigger." Mum-of-two Mel said: "I am over the moon to become the Face and Body of Ultimo lingerie. When Michelle Mone asked me, I was ecstatic. I was so excited, but slightly nervous – I had never modeled lingerie before. The photoshoot in LA was fantastic. Ultimo lingerie gives you a superb shape and is so comfortable with sexy styles in every collection. I took every set home with me."

There is no question that Mel's got a bangin' body ... she looks amazing ... I just think the poses and facial expressions don't give off a very sexy vibe. To be fair, I don't think this is supposed to be a Victoria's Secret sort of thing but it wouldn't have killed her to look a little more sultry, I think. The Sun has an extensive slideshow of Mel modeling 16 different looks HERE. [Source, Source]