Monday, April 14, 2008

Vicki B. Gets Dumped

Apparently Vicki B. has worn out her welcome here in the US in just under a year from her arrival to our fair country. Upscale boutiques Fred Segal and Kitson have decided to pull her dVb denim line from their stores due to poor sales and a total lack of promotion for the product on her part. Er, this news can't be good for her plans to become a huge fashion mogul:


Victoria Beckham's fashion range is being dumped from American shops following poor sales. Fred Segal and Kitson have dropped Posh Spice's DVB denim range, with the latter blaming Beckham's reluctance to promote them a key factor. Kitson's owner Fraser Ross explains to the News Of The World, "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."

I couldn't find any info on how her clothing line is doing in the rest of the world but it seems that the dVb lifestyle just isn't taking off here in the States. I'm sure the stores would be able to sell a few more pairs of jeans if VB did come in to do some in person promotion but I don't think that even doing that will save the line. This is really bad news. I am really counting on Vicki B. finding success as a fashion designer ... that would be the only way to ensure that she stays away from making music again. [Source]