Victoria Beckham is suing the Los Angeles fashion label that made her own-brand jeans. The Spice Girl is believed to be claiming Rock & Republic owe her as much as £50million for "loss of earnings" following her split with the trendy clothing company. The pop star signed up with the fashion label to make her jeans, which sold for more than £200 a pair, in September 2004. But she parted ways with the label two years later amid rumours of rows with designer and owner Michael Ball. The normally publicity-hungry wife of England footballer David Beckham was reportedly criticised for not participating in enough PR opportunities. A High Court listing shows that Beckham Brand Ltd, a company set up by Victoria and David to deal with their activities in the world of fashion, filed a claim against Rock & Republic last month. There are no further details available because the claim form has not yet been served on Rock & Republic, but Victoria is reportedly seeking the payout as compensation for lost earnings as she believes the jeans were more profitable than previously thought. News of the legal case follows recent claims that Victoria, 34, has not been doing enough to publicise her latest dVb denimwear line. Sales have reportedly been so poor in the US that a number of key retailers are expected to drop the range next season. Kitson, a favourite boutique of LA celebrities, was among the stores rumoured to be planning to axe the label, with owner Fraser Ross speaking to the Press about the disappointing performance. Victoria and David Beckham set up Beckham Brand to deal with their clothing ranges in May 2004, but records show that last year's accounts for the London-based business are overdue. A spokesman for Victoria said: "We wouldn't be able to comment on it. It is a legal matter." Rock & Republic also refused to comment.
Yeeek. This is a bit embarrassing. It's bad enough that the dVb line isn't selling well here in the US but to make an even bigger deal out of the sitch by launching an apparent multi-million dollar lawsuit against the manufacturer seems like a misstep to me. I tend to think the high price is what is turning off customers ... I suppose the problem could partially be the design. At any rate, I'm sure this won't be the last we'll hear about this lawsuit. I wonder what VB's next move in the fashion world will be now. [Source]