Thursday, April 17, 2008

Britney's Workin' On Her Fitness ... And Her Bank Account

Just yesterday I publicly pontificated on the positive new vibe that Britney Spears has got goin' on these days in that she seemed poised to be in pursuit of making a big career comeback (seriously this time). She's been spending a lot of alone time with her sons, she's been showing up a recording studios and for vocal training around town and she's diligently started a new work out regiment that I presumed was to prepare her for the possibility of a tour sometime down the road -- all extremely positive things. It turns out that while the working out is good she may have an ulterior motive for her frequent visits to the gym -- the Bally Total Fitness gym, I might add. TMZ is reporting that a possible deal is in the works between Britney Spears and Bally's for some sort of endorsement deal. Here are a few pics from Brit Brit's latest visit to Bally's Total Fitness yesterday afternoon:

Photo credit: X17

Sources tell TMZ Britney Spears is in negotiation with Bally Total Fitness to be a frontwoman for the company ... Here's what we know. Brit's parents have both been talking to Bally about making a deal. Daddy Jamie has the power as co-conservator to make it happen. It all happened because Larry Rudolph, who is coming back to manage the Britster, has a close friendship with John Wildman, the Chief Marketing Officer of Bally. During the negotiations, Brit has been going to the club at least once a day and up to as many as three times a day. She's training with two of the company's top personal trainers -- we're guessing one for the front and one for the back. She's also working with the company's nutritionist, who has put Britney on five to six quality meals a day. No Taco Bell, no Fanta ... life can really suck. As of now, there is no deal -- just negotiations. We're told she isn't getting any money yet, but she's working out for free. As a company insider put it to us, "We're more interested in Britney Spears' health than her $19."

This is really great news, Larry Rudolph has already got Britney talking serious new endorsement deals. Sure, she's still a long ways away from scoring mega-million dollar deals with companies like Pepsi again but this is a great first step. There is a Bally Total Fitness in pretty much every city in the country so it's no small endorsement deal we're talking here. Just a few months ago, it would've been unfathomable that any company would want to ally themselves with Britney Spears. It would've been equally unbelievable that she'd be asked to do a guest spot on a TV show and she's already done that successfully. Larry Rudolph is a pure genius and with him back at the helm of Britney's career, he is sure to work as hard as he can to make his big talk about the "greatest comeback in history" a reality. LOOOOOOVE IT!!!! [Source]