Thursday, May 01, 2008
Designer prom fashions, check. Dance-offs, check. Annoying chaperones, not here. Gaia Online, the world's most active online community of more than five million users, today announced it will host its first ever virtual prom, Prom Crashers. As part of the event, Project Runway's Christian Siriano has designed an exclusive line of avatar prom garb to ensure all Gaians – both veterans and newbies – are stylin' for the big event. Prom attendees will also have the opportunity to enter to win a real-world original Siriano garment custom designed for the winner. Unlike the real-world prom, Prom Crashers isn't one night only; the virtual blow-out kicks off on Friday, May 16 at 12:00 pm PDT and the fun lasts until Monday, May 19 at 9:00 am PDT ... Beginning today, Prom Crashers attendees can start getting ready for the big event by purchasing prom fashions, including exclusive limited edition Christian Siriano pieces, looking for a prom date or a group of friends to go with, chatting with others in the forums about their plans for prom, and much more. At Prom Crashers, by way of their custom-built avatars, Gaians will be able to participate in dance contests, create user-generated play lists, take pictures, sign the yearbook, and, of course, socialize. Prom-goers ages 13 and older can register for the free virtual prom at gaiaonline.com/prom. "We all know real-world proms can be a little played out, so I'm excited to be part of an event that brings some creativity and originality to this time-honored tradition," said Christian Siriano, Project Runway Season 4 Winner. "The prom fashions I designed for this event are fierce, flawless and fabulous and will really let Gaians express their unique style!" Siriano's exclusive virtual prom designs will be available in-world for purchase with virtual Gaian currency, Gaia Gold, or with standard U.S. currency, known in-world as Gaia Cash. "At Gaia Online it's important to us to listen to our users and provide them with a place to hang out that is a natural extension and enhancement of their real-world experiences," said Scott Kinzie, vice president of creative and user experience, Gaia Online. "With Prom Crashers, we wanted to take a completely new spin on an old tradition, and who better to help us than an edgy young fashion designer like Christian Siriano who embodies the independent and innovative spirit of our Gaians."
OMG ... I love it! What a cute idea. I think it's totally rad of Christian to take the time to participate in a fun little event like this. If any of ya'll end up "going" to this Prom, you have to let me know how it goes. Who knows, maybe I'll show up myself :) [Source]