We went it and were immediately impressed. The store is big and looks like you are walking into a Brownstone apartment in New York. Each room has clothes in it with one side for men and the other side, across the hall, for women. I liked it but we were in a hurry and I really didn't get a chance to really shop there.
Well, it turns out that there are only 5 Ruehl No. 925 (Get it? It's like an address) stores in the country so far -- with one of them opening here near Detroit at Twelve Oaks Mall this past Saturday.
The store is owned by Abercrombie & Fitch and has a target shopping audience of late 20's & 30-year-olds. I guess the idea is once college-aged A&F shoppers have graduated and are looking for their first jobs then they will "graduate" and shop at Ruehl. I get that, their stuff is very nice -- I can get some nice work clothes there. There is a whole "living in New York" fantasy behind the store's concept, which launched in late summer/early fall.
Anyways, I'm sure I'm going to love shopping at the new store (at least more than I like shopping at Hollister). If you see a weird-looking Brownstone-inspired store at your local mall ... check it out from the inside. It Ruehls!