Thursday, July 27, 2006

Droll Model

Egads ... these pictures are just too precious to hold on to ... they must be posted now ... Kevin Federline is the new face of Five Star clothing and is being featured in a campaign that is being targeted towards "an elusive male demo, the street-savvy 16-28 year-old who reads Complex from cover-to-cover and takes his style cues from the celebrities shown in the magazine." Um ... yeah ... whatever ... here are a couple of the ads:

Now all together now ... BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH! Um ... okay ... if we've sufficiently finished LOLing ourselves to death, let's continue ... The ads, created in-house, break in September issues of Stuff, Complex, Nylon and URB and run through year's end. In addition, behind-the-scenes footage of the photo shoot will run on video Web site A sneak-peek promo also will run on and ... "It's a strong visual image," said Kenneth Loo, director of marketing at Blue Marlin, who parlayed his Hollywood connections into the Federline deal. "Kevin represents the brand well. We knew we would get noticed in the crowded marketplace right now. Our consumer is very hard to reach. They have strong tastes and are very savvy. They don't balk at spending $300 on a pair of jeans, $200 on a pair of shoes or $80 on a T-shirt. You see them at summer concerts and at the mall. Everyone is fighting for them now." Uh ... right. Well, it's an ambitious campaign ... I can't wait to see more. [Source]