Thursday, July 27, 2006
Droll Model
Now all together now ... BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH! Um ... okay ... if we've sufficiently finished LOLing ourselves to death, let's continue ... The ads, created in-house, break in September issues of Stuff, Complex, Nylon and URB and run through year's end. In addition, behind-the-scenes footage of the photo shoot will run on video Web site youtube.com. A sneak-peek promo also will run on myspace.com and imeem.com ... "It's a strong visual image," said Kenneth Loo, director of marketing at Blue Marlin, who parlayed his Hollywood connections into the Federline deal. "Kevin represents the brand well. We knew we would get noticed in the crowded marketplace right now. Our consumer is very hard to reach. They have strong tastes and are very savvy. They don't balk at spending $300 on a pair of jeans, $200 on a pair of shoes or $80 on a T-shirt. You see them at summer concerts and at the mall. Everyone is fighting for them now." Uh ... right. Well, it's an ambitious campaign ... I can't wait to see more. [Source]
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