Wednesday, April 09, 2008

Ashlee's Seal Of Approval

Previously it was announced that Ashlee Simpson would be designing and releasing her own line of clothing on April 22 for Wet Seal and today we have our first look at a couple of those designs ... modeled by Miss Ashlee Simpson herself:

Wet Seal will launch a new collection of tops designed by multi platinum recording artist Ashlee Simpson in conjunction with her third CD release, BITTERSWEET WORLD, and a major in-store and online nationwide promotion on April 22, 2008. The Wet Seal, Inc., a leading specialty retailer to young women, today announced the launch of a collection of tops designed by Ashlee Simpson. The collection features designs inspired by Ashlee Simpson's personality, sense of style and album artwork. Each piece displays Ashlee's signature touch and will be priced in line with Wet Seal merchandise. The line will launch nationally on April 22, 2008, the same day that her new album BITTERSWEET WORLD hits stores and online retailers nationwide. The first single from the release "Little Miss Obsessive" is currently heating up radio airwaves. "Ashlee is a role model for our girl and her fun and flirty sense of style is an inspiration for the line. The goal was to partner with an icon and deliver affordable fashion, and Ashlee is an ideal partner for this," said Ed Thomas, the Company's Chief Executive Officer. "We're excited to see the designs brought to life in our stores and we look forward to Ashlee's exclusive merchandise being available across America" ... "I was inspired by so many fun, wonderful things as I was recording BITTERSWEET WORLD and it's been great to carry through those inspirations into these new shirt designs," said Ashlee. "I hope my fans love this album and rock out in these shirts!"

See, what I don't understand is how girls are supposed to determine which brand of clothing is the coolest to wear. Should they wear something from the Lauren Conrad Collection? Should they wear something from Anchor Blue, designed by Heidi Montag? OR, should they be wearing something from Wet Seal designed by Ashlee Simpson? And this isn't even taking into account the fashion designs being cooked up by Whitney Port, Britney Spears or Spencer Pratt (okay, maybe not Spencer yet but give him time) ... the possibilities are endless. There is sure to be a veritable fashion war in malls all across the country this summer. Woe to girls. [Source, Source]