Saturday, March 15, 2008

The Collective Comes To Town

Good Charlotte band members, Benji and Joel Madden, were joined by their lady loves Nicole Richie and Paris Hilton and friends like Pete Wentz (among others) at the launch party to celebrate the opening of a new flagship store for their DCMA Collective clothing and accessories line here in Hollywood, CA last night. Here are a few pics from the red carpet arrivals:

Photo credit: Splash News

In the earliest days of parenthood, most fathers have trouble finding time to shower and shave. Not Joel Madden. Yesterday, the Good Charlotte frontman and tabloid fixture (he's Nicole Richie's baby's daddy) unveiled a flagship home for the street-wear line he designs with brothers Benji, Josh and longtime pal Tal Cooperman. Partnering in this retail foray is Aaron Levant, who began the now-international Agenda street-wear trade show before he could legally buy a beer. The shop, which has its own skateboard bowl, will carry DCMA Collective's full line of sinister hoodies emblazoned with skull and crossbones, tees, shoes and accessories for men and women. Many pieces feature the work of Cooperman's Seventh Letter graffiti crew. Exclusive T-shirt and jewelry designs are also available. "We wanted to create something that represents us," Madden says. He counts friend and pro skateboarder Chad Muska among the DJs, musicians and artists who inspire him. "It's just a big group of people that share similar interests," Madden says. Even his daughter Harlow is part of the club; she's been wearing the line's heart-and-brass-knuckle print onesie ($26). Next up: more kids-wear in colors other than black. Madden realizes the gloomy hue doesn't do justice to his bundle of joy. "Babies look so much cuter in colors."

I just love that the Madden family biz has taken off in this way to warrant their own flagship store (which is more impressive, I think, than just a mere "store"):

I know that the eldest Madden brother, Josh, and fellow designer Tal Cooperman work very hard to make sure that the DCMA Collective line represents what the guys are all about. I have yet to check out the store for myself but I understand it's like a skate shop with a little bit of glam and a whole lotta heart. I wish the boys all the success in the world in this new endeavor. If you're in the area, you should deffo stop by the shop and check it out for yourself (tell them I say HI!) ... the DCMA Collective Flagship Store is located at 645 N. Martel Ave., Los Angeles and is open Monday - Sunday from 11:30AM to 7PM. [Source]