Victoria Beckham despises skinny jeans on men. "I think guys should wear jeans big and baggy, with a big pair of boots or flip-flops—exactly how you see David when he's out in his jeans and T-shirt," she advised on a phone call from her L.A. home last week, referencing her husband, soccer superstar David Beckham. "Do not pull them up tight and have your bulge showing. Let it hang!" The former Spice Girl's fecund fashion tips came as she readies the launch of a men's jeans range, which will hit stores this August. Branded under her dVb label, the jeans are the latest step in Beckham's budding fashion career, which began last year with the launch of women's jeans, eyewear, and his-and-her fragrances. "These are not skinny jeans. They are what I call proper men's jeans," said Beckham of her foray into the men's market. "If you are a man that likes really skinny jeans, very fashiony, this isn't really the line for you. I didn't want anything too tight around the crotch. That really repulses me. It might be fashionable, but you are not going to get that from dVb." Beckham's jeans are produced in partnership with Western Glove Works, the Winnipeg, Canada–based company that also markets the Silver Jeans and 1921 denim brands. The first delivery has been tightly edited and includes a boot fit available in five washes—such as a dark resin wash, a vintage stain wash and a light gray wash—and a boot fit with a back flap pocket, in a vintage stone-bleach wash. A later holiday delivery will expand the fit offerings to a straight leg and will also include vintage-wash T-shirts. The jeans, sourced in Asia and Morocco, will retail from $220 to $285. Design details include an aged leather waistband patch with the dVb logo, antique copper finish hardware, and purple pocket bags. Beckham and Western Glove Works are targeting top-tier specialty retailers for the men's jeans, which are sold out of the Denim Area showrooms in New York and L.A. The women's denim collection is currently carried in about 600 doors globally, including Saks Fifth Avenue, Maxfield, Kitson, Harvey Nichols, Selfridges and Colette. "I've used the best Japanese denim, and I think I've created a fit that is very flattering and very comfortable," said Beckham, who is creative director of the dVb brand. "I'm a complete control freak and I want everything to be perfect. I'm not doing a Britney Spears and just putting my name on something and saying, 'Sell this perfume.' This is a real passion of mine. People think all I do is go shopping like a miserable cow, but, in actual fact, I work bloody hard" ... "I'm so grateful to the fashion industry for giving me an opportunity," said Beckham, who currently stars in the Marc Jacobs spring advertising campaign. "I've got a long way to go. It's a great big ladder and I'm right at the bottom, but this is what I want to be doing 20 years from now." Beckham hopes to expand dVb into children's wear in the future, as she has three sons: Brooklyn, Romeo and Cruz, ages three to nine. (Cruz gained fame in his own right recently, due to a video of him break dancing during a Spice Girls concert, which garnered several million hits on YouTube.) She is also interested in creating shoes and bags—but takes a long-term view of the business. "I want to grow dVb at a steady pace. Lots of people have shown interest, but it's finding the right way to do it," she noted. "Everything I do with dVb is true to my heart, and it has to have some relevance to me, my children or my husband."
Clearly, Vicki B. has her (tin?) heart set on conquering the world, one article of over-priced clothing at a time. But you know what, I ain't gonna lie ... it don't matter what she wants to sell to me ... if she puts David Beckham in her clothes, I'm apt to buy them. That being said, I don't even particularly think that the Becks look-alike's booty looks good in this dVb ad. Hee hee, it's funny that VB couldn't get DB to appear in the ad ;) I get that she hates "skinny jeans" but a little definition goes along way. It would be a bit of a crime to hide Becks' assets like this ... but I guess it's OK ... we still have that amazing Armani Underwear ad to refer back to ;) It turns out that the guy in this photo is merely meant to look like our dear David Beckham but is actually just a doppelganger. Whew! [Source via Oh La La]